A Purple Shampoo Hack That Will Truly Keep Your Blonde Hair From Going Brassy

Maintaining an ashy white blonde is a full-time job—but it doesn’t have to be!

Purple products contain varying amounts of indigo pigment that lightly dye and tone blonde hair purple, aka the opposite of brassy yellow/orange on the color wheel.

Los Angeles-based colorist Beau Kelly says that purple shampoo is an important at-home treatment after you highlight your hair. You know how they gloss your hair after you get it colored at the salon? Beau says purple shampoo is akin to an “at-home gloss.”

Maintaining an ashy white blonde is a full-time job—but it doesn’t have to be! Blonde blogger Becki at Whippy Cake has an inventive way to use the life-saving shampoo and conditioner combo: apply it to dry hair.

The purple shampoo bottle will tell you to apply it to wet hair in the shower for 10 minutes, but is to apply it to dry hair and leave it on for upwards of 15 minutes and THEN wash it out.

See below some of the best purple shampoos that will truly keep your blonde hair from turning that brassy color that attacks all faux blondes:

 Beachwaver BRB Blonde Purple Shampoo

Brighten your blonde hair with the help of this fruity-smelling purple shampoo. Apart from depositing purple dye, it’s also formulated with Shea butter to moisturize your hair, and let’s be real, if you’re dyeing your hair, you definitely need to be on top of that moisturizing game.

L’Oréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo

This vegan formula delivers purple dye mixed with hibiscus (which is rich in vitamin C and amino acids) to nourish your hair and neutralize brassy tones. Use two times a week for best results.

 Kristin Ess The One Purple Shampoo

Unlike other purple shampoos that indicate you should only use once or twice a week, this one is safe for daily use and won’t turn your hair purple as a result. It’s also infused with coconut oil, so it’ll help repair your hair while making it super shiny as well.

Joico Color Balance Purple Shampoo

Vibrant blonde and grey hair is just one shampoo away with the help of this luxurious product. After wetting your hair, apply a generous amount of shampoo and spread it from root to ends, then let it sit for three-to-five minutes depending on your desired intensity. After drying your hair, you’ll see immediate results. Do this two times a week to maintain your new fresh color.