“We would NEVER shop here”: A Former Zara Employee Talks About the Tricks This Brand Uses to Lure Us In
Zara stores can be found in almost every big city in the world, and even celebrities wear the brand. The quality might not always be the best, but most od the time we will find something we like here. But when buying clothes in popular stores, we should be careful in order to avoid falling for the tricks of experienced marketers. Same goes for Zara, so ex employees decided to reveal “secrets” that might help you.
Zara employees don’t buy the clothes they like in the store.
Zara employees don’t buy clothes in the store, even if they like them a lot. Instead, they order the models online. This trick helps them to get a completely new product that nobody has tried on.
All employees have a card they can use to get a discount, and it’s not just for Zara stores.
They get discounts in stores like Pull & Bear, Massimo Dutti, Oysho, Bershka, Zara Home, Stradivarius, and Uterque.
The clothes that are put on the mannequins are chosen in a special way.
The mannequins and the windows show the clothes that became hits in other countries. At Zara they believe that if something was very popular in other countries, chances are the new release will be just as successful in other places too.